DraftKings & Allen Iverson Collab
DraftKings collaborated with Allen Iversion, Shoe Surgeon and Reeboks for a custom sneaker launch.
Overview
A unique & innovated product for DraftKings active players to win limited-edition sneakers custom built & remastered by Allen Iverson.
Services
Tools / Application
Figma, Adobe Creative Cloud, CMS,
Look & Feel Playbook
DraftKings reintroduced Allen Iverson's 'The Question' with a limited-run remaster. As Design Lead, I collaborated with Senior Designers, Engineers, Stakeholders, and the Marketing & Product teams to craft an evergreen web experience that engaged active players and boosted DFS player conversions. My role spanned into user research, compelling UI design, interactive forms, and stakeholder presentations.
Creating The Conversion
I was able to kickstart the conversation with stakeholders & our marketing team to pin point pain points within our targeted audience. While auditing our Daily Fantasy Sports active players our key takeaways were ::
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Executing A New User Flow & UI Direction
After conducting an evaluation of DraftKings signature user flow and current campaign assets I crafted 3 concepts using selective UI elements focusing on producing a minimal opt-in user flow emphasizing system response & user interaction.
Insightful Takeaways to Include::
- Captured Allen Iverson's Signature Shoe & Basketball Presence
- Integrating the Brand Style Guide into signature component creation
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Solution
Final outcomes included stakeholder presentations & multiple iterations of designs for regulatory & legal considerations resulting in:
- 25% increase for brand partnership campaigns
- 15% boost in opt-in lead forms
Final Outcomes
Check the website here
Disclaim: Updates have been made to the web form post-handoff, which may impact the original design specifications.
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