Anjyla Joi - A look into my Design Portfolio

TOOLS / APPLICATION

project type

Figma

UX/ UI, Client Project, B2B, Responsive Website

OVERVIEW

MY APPROACH

Our client is a pharmaceutical conglomerate, assisting access customers with dedicated Account teams and educational resources. The client request was to develop a customer-facing landing page for one of their support resources.

For this project I lead the UX team while working in tandem with an art director, copywriter, account team and external front-end developers to see the website through full design and execution.

Art Direction

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Key Research

In the website design, our team focused on addressing the following issues:

Copy: Develop copy that wasn't heavy and prioritized resources for literacy for customers.

Visuals / Imagery: Customers imagery didn't reflective of BMS diverse audience. Creative team created a compelling narrative by developing iconography and utiilzing organizations logo's for brand relevance & support.

Style Guide: Developed a brand style guide to reduce disorganization and consistent user flow across the website. This includes clear CTA buttons, typography, color palette, etc.

Utility Pages: Developing 404 pages for site updates, errors, and maintenance for better communication for access support customers.

Website flow/organization: Responsive site that includes Desktop & Mobile layout up to 1440 screen size.