Anjyla Joi - A look into my Design Portfolio

TOOLS / APPLICATION

project type

Adobe XD , Illustrator, Photoshop, Miro, Invision, Dubsado

Visual Communication | Brand Identity | B2B | UX / UI Web Design

OVERVIEW

MY APPROACH

Diamonds in the desert (DITD) is an interior design firm that caters to high-end modern styles that are well-loved. Creating an atmosphere for families to grow in and cultivating love with functionality. DITD outgrew their initial target market & wanted to have a bespoke appearance. They needed a foundation that could tell the story of the efforts of linking a family to their forever home. To do this, they needed their consumers to understand the process it takes from meeting to complete renovation & how to do that with grace.

DITD is an agile team that's consumed with many integral departments. With full collaboration from 4 internal teams including contractors, I was able to dive into their core sector & discover what information their consumers needed to know before scheduling and how to identify their new target market.

challenge / pain points

Diamonds in the Desert developed a business built on creating forever homes. Their demographic primarily consists of family - oriented home buyers in the Arizona region needing to do full renovations or wanting a new home that wasn’t ordinary. Their current clientele consisted of individuals wanting fractional renovation work & didn’t understand the entire scope of the project. They wanted a way to identify and move pass the interior decor market while positioning their website for users to use as a guide & onboarding tool.

The Main Problem

How can we transition how users currently view DITD & how can we give solutions to users that provide accessible guides to booking a consultation?

Key Research

Customer Journey Mapping (Interviews & Emotions) ::

Outlining the currents steps it takes to meet with DITD and the questions that surround customers concerns.

Systems, Tools & Resources ::

Ideating the best applications to integrate into the website & how users will identify with each tool.

Competitors Market ::

Understanding their industry standards, and viewing how their competitors position their website for onboarding and client engagement.

Touch points / Flow Maps ::

Navigational User Flow :: Find the best possible flow for the sites navigation. Understanding the page layout, steps/interactions/indications needed before a users next flow.

User Personas ::

Crafting the different types of audience targets we find in family - style homes that are aligned to Diamonds in the Desert.

Lo - Fidelity Wire-framing ::

Understanding the layout architect of the website and content interaction.

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Key Features

Brand Identity

Crafting an identity for ideation to brand guideline for representation & brand recognition

Design System

Developing cohesive components for best navigation flow, easy recognition, and developing a consistent pattern for users & DITD internal team members.

High - Fidelity Wireframe

Viewing the full prototype with the new design system. This allowed developers to take our vision & specs to full buildout.

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Diamonds in the Desert

2021