SONY Impact Report

2022

TOOLS / APPLICATION

project type

InDesign || Illustrator || Google Docs || Adobe XD

Instructional Report, Illustration

OVERVIEW

MY APPROACH

To kick - off their 2 year Social Impact Project Sony wanted to appreciate their entities & spotlight their efforts to honor & reach out for Social Justice Impact. To do so, they wanted an overview of their 5 entities and imagery that felt aligned with Sony’s current brand.

As the Lead Design contractor, it was my duty to look at Sony as a whole & understand what variables are the core to this project. Highlighting the distinct differences in each entity & crafting a story around those components helped catapult this project.

challenge / pain points

As one of the newest global non-profit project implemented in the last 2 years, Sony cherished the idea of creating a global impact report that would identify & feature Small Businesses that deserved funding to help continue their influence.

The Main Problem.

How could I encompass all 5 entities in 1 report?

Key Research

Understanding the Core Focus Pillars & their importance on Social Impact
Compiling their data for best representation
Honing in on the entities best features for illustration
Storyboard of different illustration layouts and key features

‍

HONEST ANSWER. HERE'S THE SOLUTION.

Our team conducted several round of interviews with their grantee partners & initiated content that best represented Sony & it’s grantees. At this point I was able to conceptualize a creative direction that reflected the grantee’s & Sonys partners as the dominant call-out.

Key Features

Illustrations that identify each focus area
Features that depict pop culture, a modern & diverse community, & bold color palettes
Emphasis on identity outside of facial recognition such as hair, style, environment

‍

No items found.

Next Actionable Steps

Reflection
Illustrations Packs

https://cdn.smehost.net/2019sonymusiccom-smeprod/wp-content/uploads/2022/09/Digital-Sony-Impact-Report-2.pdf

PROTOTYPE WALKTHROUGH

next project

UX/UI

Website Redesign

ZEPOSIA (ozanimod)